Check category

Analysis on the Development Strategy of Domestic Grain and Oil Processing Machinery

  • Categories:Company News
  • Author:
  • Origin:
  • Time of issue:2020-08-20 09:14
  • Views:

(Summary description)my country is not only a country with a large population, but also a large consumer of grain and oilseeds, as well as a large producer of grains and oilseeds. People take food as their heaven, and it is an eternal theme to continuously develop grain and oil processing and improve the level of grain and oil processing. Grain and oil processing machinery and its extension and supporting industries are promising.

Analysis on the Development Strategy of Domestic Grain and Oil Processing Machinery

(Summary description)my country is not only a country with a large population, but also a large consumer of grain and oilseeds, as well as a large producer of grains and oilseeds. People take food as their heaven, and it is an eternal theme to continuously develop grain and oil processing and improve the level of grain and oil processing. Grain and oil processing machinery and its extension and supporting industries are promising.

  • Categories:Company News
  • Author:
  • Origin:
  • Time of issue:2020-08-20 09:14
  • Views:
Information

my country is not only a country with a large population, but also a large consumer of grain and oilseeds, as well as a large producer of grains and oilseeds. People take food as their heaven, and it is an eternal theme to continuously develop grain and oil processing and improve the level of grain and oil processing. Grain and oil processing machinery and its extension and supporting industries are promising.

After more than 40 years of continuous development, especially in the past ten years, my country's grain and oil processing machinery industry has established a good foundation. Many enterprises and products have enjoyed a good reputation in the international and domestic markets, and some have become well-known brand. Under the new situation of accelerated economic globalization, intensified market competition and my country's entry into the "WTO", my country's grain and oil processing machinery industry is facing new opportunities and new challenges in both the international and domestic markets. Accelerating the implementation of the "going out" strategy has become a A very important strategic task for the grain and oil processing machinery manufacturing industry.

The development of my country's grain and oil processing machinery manufacturing industry has generally gone through three stages of planned economy period, introduction and absorption, and rapid development.

1. The period of planned economy

Under the planned economy system, the development of my country's grain and oil processing machinery manufacturing industry is guided by the national plan. At that time, the major domestic grain machinery factories had their own priorities, and several subordinate grain machinery factories had a clear division of labor. Such as: Wuxi Grain Machinery Factory is responsible for the production of flour mills for flour processing machinery; Changzhi Grain Machinery Factory mainly focuses on high square sieves; Anlu Grain Machinery Factory produces rice milling equipment; Yongdeng Grain Machinery Factory is responsible for the production of cleaning equipment; , fans, conveying equipment and other relatively general equipment also have their own designated manufacturers. The research directions of the subordinate scientific research institutes are also distinct, each fighting for each other, and there is little communication and exchange with each other. This is also an important reason why most grain and oil processing machinery enterprises have single products and poor supporting capacity.

2. The mid-1980s to the late 1990s

While accelerating reform and innovation and improving its own technical level, my country's grain and oil processing machinery industry has introduced hundreds of sets of foreign advanced flour processing, rice milling, oil processing and other complete sets of equipment and technologies. The ace enterprises in the field of foreign grain and oil processing machinery manufacturing, such as Swiss Bühler, Japan Satake, Italy GBS, etc. have entered the domestic market through joint ventures and sole proprietorships. Their entry has accelerated the technological progress and innovation capability of my country's grain and oil processing machinery manufacturing industry. Through more than ten years of digestion, absorption and innovation, my country's grain and oil processing machinery manufacturing level has been continuously improved, and major breakthroughs have been made in the production and technical supporting capabilities of complete sets of equipment, which has promoted the development of the entire industry.

3. Since the reform of the government management system in 1998 to the present

In 1998, with the continuous deepening of reform, the grain and oil processing machinery manufacturing system underwent fundamental changes. State-owned enterprises, private enterprises, "military-to-civilian", research institutes, foreign capital, etc. competed for each other, and the entire industry was in a period of rapid development. In particular, many well-known private enterprises in the industry developed after the restructuring or withdrawal of state-owned enterprises. Relying on the talent resources, technical strength and brand accumulation of the old factory for decades, and the flexible mechanism, they not only inherited the leading position of the original designated equipment manufacturer in the industry, but also walked in the forefront of the industry in terms of technological innovation. .

For example, the sudden emergence of Hubei Yongxiang Grain Machinery Company is a typical example. This company is a joint-stock company formed by more than ten backbones of the former Ministry of Grain Anlu Grain Machinery Factory. In 2005, the assets exceeded 100 million yuan, the sales income was 86.47 million yuan, and the tax paid was 5.23 million yuan, which exceeded the original Anlu Grain Machinery Factory. Brilliant performance. In particular, its rise has triggered a mass effect. Now, there are 28 private grain machine companies in Anlu. Last year, the sales of grain machines exceeded 400 million yuan. The changes in Hubei Anlu grain and oil processing machinery manufacturing industry are the epitome of the development of my country's grain and oil processing machinery manufacturing industry in recent years.

The product categories of my country's grain and oil processing machinery manufacturing industry are basically complete, forming a situation of common development with international counterparts in market competition.

According to the latest information provided by the China Agricultural Machinery Industry Association, there are 1,470 grain, oil and agricultural machinery enterprises above designated size in the country, with enterprise assets of 66.96 billion yuan and a total of about 410,000 employees. All machinery and equipment for rice milling, feed, starch, processing, storage and transportation, grain and food production, etc., especially the equipment required for the production of high-quality grain, oil and food, has basically achieved self-sufficiency, and has the world's most advanced manufacturing in many key equipment. Technology.

Although my country's grain and oil processing machinery manufacturing industry has made great progress, it still faces many problems, mainly reflected in four aspects: First, the entire industry lacks unified organization and management. Big companies are not big or strong, and small companies are not good or specialized. There is no reasonable industrial structure of "taking the big to lead the small, and the small to protect the big", and the industry's production concentration is relatively low. The second is the lack of products and brand products with independent intellectual property rights. The third is the lack of orderly market order and coordination and communication within the industry, mutual price reduction and low price competition. Fourth, the R&D capability is insufficient, the innovation capability needs to be improved, and the product competitiveness in the high-end market is not strong. These all require us to attach great importance to and study them carefully and solve them practically.

The huge domestic market is the foundation for my country's grain and oil processing machinery manufacturing industry to "go global"

In a normal year, my country produces 200 million tons of rice, 100 million tons of wheat, 90 million tons of corn, 60 million tons of oil crops, and 20 million tons of imported oil crops. These rich grain and oil resources provide an important material basis for the development of my country's grain and oil processing machinery. The number of various grain and oil processing enterprises in my country is the largest in the world, providing a huge market capacity for the grain and oil processing machinery manufacturing industry.

Now, the per capita GDP of Chinese residents has reached more than 1,000 US dollars. Experience has proved that at this stage of social development, the proportion of industrial products in food will increase significantly, and it is expected that industrial food will account for 75%-85% of total food consumption. higher requirement. The upgrading of grain and oil processing machinery is urgent and will be fully launched. This is the foothold of the development strategy of my country's grain and oil processing machinery industry in the next 10 years.

The domestic market is the foundation for the development of my country's grain and oil processing machinery manufacturing enterprises. The 1.3 billion Chinese consumers are an important force influencing the world economic pattern. Domestic grain machine manufacturing enterprises must rely on the huge domestic market resources, work hard, strive to develop large-scale production and intensive operation, continuously improve research and development capabilities, production and inspection levels, improve product technology content, create their own brands, and The domestic and international markets win the initiative to compete with foreign counterparts on the same stage. This is the premise of the implementation of the "going out" strategy and the foundation for winning in the international market competition.

Going abroad is a strategic opportunity for the development of my country's grain and oil processing machinery manufacturing industry

1. The "going out" strategy is a major measure in the new stage of my country's opening up

Entering the 21st century, the CPC Central Committee firmly grasped the trend of accelerating economic globalization, and proposed to adhere to the combination of "bringing in" and "going out" to comprehensively improve the level of opening up. Implementing the strategy of "going out" has become the national policy of my country's economic development. Relevant departments have formulated many policies to actively encourage and support industries with comparative advantages to use two markets and two resources, strengthen cooperation with foreign capital, technology and talents, and expand exports of products and labor services; encourage foreign investment and build factories abroad Set up sites, participate in international market competition, and improve the level of international operation.

The government's promotion has greatly mobilized the enthusiasm of Chinese enterprises to implement the "going out" strategy. For example, Haier Group has not only established factories and stores in developing countries, but has now entered developed countries in Europe and the United States and has begun to "localize" operations. Chery has established itself in Iran and Malaysia by exporting parts for local assembly and sales. TCL Group explores the European market by merging local enterprises. Their "going out" is not only about exporting foreign exchange, but also about becoming an international enterprise and creating a world famous brand in China. Their practices provide a reference for our grain and oil processing machinery enterprises to "go global".

2. my country's grain and oil processing machinery manufacturing industry already has the conditions for "going out"

After the rapid development period of my country's grain and oil machinery processing and manufacturing industry, the growth mode has begun to rely on the expansion of quantity to mainly rely on the improvement of quality, and is in an important stage of industrial upgrading and upgrading.

The current production capacity and scale of my country's grain and oil machinery manufacturing enterprises have been able to meet the different needs of the domestic market, and some products have been oversupplied. The market maturity of the industry is getting higher and higher, and the products of some leading enterprises have considerable competitive advantages in mechanical design, manufacturing process and technical services, which are close to the advanced level of foreign countries, such as the smooth roller milling technology in flour processing. , wheat peeling and milling technology; low-temperature drying of paddy in rice processing, selected quenching and tempering technology; puffing leaching, negative pressure evaporation and secondary steam utilization technology in oil processing, low-temperature precipitation technology, etc. In particular, some small and medium-sized grain and oil processing single machines and complete sets of equipment are cost-effective and enjoy a good reputation at home and abroad, and have become famous brand products in the minds of domestic and foreign customers. For example, the complete set of flour processing equipment of Hebei King Brand not only occupies a certain market share in China, but also has been exported to more than 30 countries and regions. The overall strength of the entire industry is also enough to talk about in the world.

The current situation of the entire industry and the supply and demand situation at home and abroad make many companies feel that the domestic market is relatively narrow, and the development space has been restricted to a certain extent. Especially for some small and medium-sized processing machinery and equipment, the market growth is constrained by the "bottleneck" of market demand. In the international market, especially in developing countries, my country's high-quality and low-cost grain and oil processing machinery has a broad space for development.

In some countries in Southeast Asia, Central Asia, the Middle East, Eastern Europe, and Africa, grain and oil processing machinery is mainly imported, and the demand for high-end large-scale products is small, while the market demand for small and medium-sized products is large. For a long time, my country's small and medium-sized grain and oil machinery such as rice mills and pulverizers have been sold in some ASEAN countries. As for some oil processing machinery in the market of Central Asian countries, many of our parts are exported to third countries, and they are assembled and sold by them. As a big country in the machinery industry, these countries highly recognize the grain and oil processing machinery products and technologies that our country has a comparative advantage, and hope to expand imports, especially technology imports, and welcome us to invest in local factories to achieve localized production and develop higher with us. level of international cooperation.

The time is ripe for "going out" to expand business in the international market, create your own brand, and occupy more shares in the international market. "Going out" to compete with multinational companies and win more development space is an important measure for the further development of the grain and oil machinery industry, and it is also an urgent task faced by the entire industry.

3. While meeting the domestic market demand, accelerating the pace of "going out" is the fundamental strategy that my country's grain and oil processing machinery manufacturing industry must implement.

For the understanding of "going out", there are still some issues that need to be agreed upon. Some companies think that "going out" means selling products for export to earn foreign exchange, or making OEMs for foreign companies; "Exploiting the international market is demanding and difficult, and is asking for trouble. "Why go to the international market if you don't eat the fat in the Chinese market?" Some companies are still waiting to see and wait for others Experience, wait for others to find the way. None of the above has seen the strategic opportunity period the industry is currently facing, the urgency of the industry to develop and develop in the international market, and have not been sufficiently prepared to think about "going out", and have not found a suitable model for the company to "go out". , the lack of overall consideration on how to use the two resources and the two markets, and the lack of a corresponding "going out" strategy.

For my country to become a powerful country in the world's grain and oil processing machinery manufacturing industry, it is imperative to have a group of powerful multinational enterprises with domestic headquarters. Implementing the strategy of "going out" is an important way to develop and strengthen oneself, and it is an inevitable trend in the development of my country's grain and oil processing machinery manufacturing industry. Its strategic goal is: by expanding the sales market of superior products, to achieve integrated operation at home and abroad, that is, to make full use of foreign resources and foreign markets, to create its own brand and show its own characteristics in the process of accelerating the process of localization of business operations. , firmly rooted in the international market, serving the international market.

Scan the QR code to read on your phone

Ruiyi Food Technology

Phone number:0437-3519196   
                           0437-3519687
Company address:No. 1229, Fuyang Road, Longshan District, Liaoyuan City, Jilin Province

Copyright: Liaoyuan Ruiyi Grain Machinery Manufacturing Co., Ltd.         JI ICP 11003317号-1      by:300.cn